MediRoyal Nordic AB and Peacocks Medical Group Enter Strategic Partnership in the United Kingdom

On 2 March 2026, MediRoyal Nordic AB and Peacocks Medical Group signed an exclusive distribution agreement for Mediroyal’s products in the United Kingdom.

The agreement is initially set for a three-year term, with a shared ambition to develop the partnership over the long term and extend it further.

Peacocks Medical Group, with comprehensive nationwide coverage across the United Kingdom, is undergoing a clear transformation and has taken its business to new levels in recent years. Through this close and exclusive partnership with MediRoyal, the company will now broaden its offering to the UK market with a strong and specialised product portfolio.

MediRoyal Nordic AB, which currently exports its products to more than 55 markets globally, strengthens its position in the United Kingdom through this agreement. The market has been served for several years but will now receive a clearer focus within the company’s prioritised product areas.

Thomas Eriksson, CEO of MediRoyal, comments:
“For us, Peacocks Medical, with its expertise, commitment and strong presence in the United Kingdom, is a perfect partner. We truly look forward to deepening our relationship and creating the conditions for long-term growth together.”

Rachel Seller, Clinical Services & Commercial Director Peacocks Medical Group, adds: “With Mediroyal’s unique and specialised product portfolio, we at Peacocks can move even closer to our customers and offer innovative and effective solutions. The portfolio is comprehensive, and we look forward to representing MediRoyal as an exclusive partner in the United Kingdom for many years to come.”

The partnership marks the beginning of a long-term commitment in the United Kingdom and represents an important step in Mediroyal’s continued international expansion within hand therapy, orthopaedics and rehabilitation.

About MediRoyal Nordic AB

MediRoyal Nordic AB is a Swedish medical device company headquartered in Sollentuna. The company develops and markets innovative products within hand therapy, orthopaedics and rehabilitation and currently exports to more than 55 markets worldwide. With a focus on function, quality and clinical value, MediRoyal works closely with healthcare providers and distributors globally.

About Peacocks Medical Group

Peacocks Medical Group is a leading UK provider of orthotic and rehabilitation solutions with nationwide coverage across the United Kingdom. Through specialist expertise, close customer relationships and a strong focus on quality, the company delivers products and services that support both clinicians and patients in their daily work.

Contact

Andreas Eriksson
COO, MediRoyal Nordic AB
andreas.eriksson@mediroyal.se

Rachel Seller 
Clinical Services & Commercial Director Peacocks Medical Group
Rachel.Seller@peacocks.net